KELLOGG CELEBRATES WORLD FOOD DAY BY LIVING UP TO ITS BETTER DAYS PROMISE
To commemorate World Food Day, Kellogg in partnership with Food Forward South Africa and the Dairy Group (Creamline milk), held a food packing initiative at their Woodmead Offices on the 26th of October 2022. Because I love making a difference, I decided to join the team on that day. Mpilo joined in as well because he had to be picked up early from school due to water cuts in the area.
While I wasn’t quite happy with him missing a day of school, I was proud that he agreed to participate in such a worthy cause, because I’d like him to grow up to be a compassionate man who helps those less fortunate than him.
Now, getting into what actually happened on the day… Let’s start with why.
The Statistics SA’s 2021 General Household Study indicates that 20.9% of South African households considered their access to food as inadequate or severely inadequate. That makes it about 3762000 households (if my maths is correct). It’s truly shocking, and this is why Kellogg, through their Better Days programme, is committed to creating days where people are fed and fulfilled.
1000 food parcels were packed and donated to the families of the Masimini Primary School children in Kwa-Thema, Springs. Each family received a box filled with noodles, milk, granola and Kellogg’s Coco Pops. Since 2014, Kellogg South Africa has donated approximately 51 million meals across the country, supporting efforts of alleviating hunger.
“Kellogg is committed to advancing sustainable and equitable access to food,” said Zandile Mposelwa, Kellogg Corporate Affairs Director. Donating this food to these families is aligned with our Better Days Promise of creating a place at the table for communities. And this is what fuels our work in South Africa, to help create better days by addressing food insecurity,” she added.
Francois van der Walt, Marketing and Technical Executive at Dairy Group said that they understand the importance of social responsibility and are dedicated to using their Creamline products to uplift communities and the youth in South Africa. “Milk is about family and we want to connect South Africa through health,” he conculded.